GUEST COLUMN: FMCG companies took to apps, bet big on direct-to-consumer reach<br/><a href="https://www.indiantelevision.com/mam/marketing/brands/guest-column-fmcg-companies-took-to-apps-bet-big-on-direct-to-consumer-reach-210821" rel="noreferrer noopener" target="_blank">indiantelevision.com</a>